"The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping."
U.S. online sales on Black Friday totaled $16.4 billion, up 9%, according to Salesforce, with discount rates up as high as 30%. Adobe Analytics measured YoY growth at 7.5% - slightly lower - and sales at $9.8 billion for Black Friday.
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