Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok's Algorithm
Briefly

TikTok is cultural impact. And we all know that TikTok drives discovery, but what's clear today is that the power of TikTok doesn't stop there.
It's where fandoms are born and communities flourish, and it's where creativity knows no bounds. And TikTok is also your partner to drive meaningful business outcomes.
Read at Variety
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