"[Saxemard] understands that great brands today live at the intersection of culture, innovation, and emotion,"
"It's a big task, but I think we have so much more to achieve,"
"He said it is "magical" when you have "very strong creative that is very emotional and embedded into what the DNA of the brand" paired with a "tech approach.""
Jordan Saxemard has been appointed chief marketing and digital officer at Sol de Janeiro, effective Monday. Heela Yang emphasized Saxemard's leadership and his grasp of the brand's blend of high-performance skincare and joyful beauty. Saxemard brings more than 20 years of experience from firms including Dyson and Coty, where he led luxury fragrance and makeup relaunches. Sol de Janeiro launched in 2015 and grew through fragranced body care products like Bum Bum Cream, becoming a Sephora best-seller and approaching $2 billion in sales after its 2021 acquisition by L'Occitane. Immediate priorities include bolstering social commerce, exploring AI for advertising, and strengthening Sephora and Ulta retailer relationships.
#sol-de-janeiro #jordan-saxemard #marketing--digital-strategy #social-commerce #beauty-retail-partnerships
Read at The Business of Fashion
Unable to calculate read time
Collection
[
|
...
]