"To further underline this, Snapchat recently commissioned Ipsos to conduct a survey of over 5,711 consumers across five markets , in order to glean more insight into how they plan to shop post-Christmas this year. First off, the data shows that 60% of consumers continue shopping after Christmas, with Snapchat users, in particular, looking to buy in the period. "With gift cards to spend, time off to relax, and budgets planned ahead, Snapchatters see Q5 as their moment to treat themselves and others. ""
"First off, the data shows that 60% of consumers continue shopping after Christmas, with Snapchat users, in particular, looking to buy in the period. "With gift cards to spend, time off to relax, and budgets planned ahead, Snapchatters see Q5 as their moment to treat themselves and others. " "In fact, New Year's Eve is the #1 engagement day on Snapchat, making it the perfect moment for brands to connect. ""
Snapchat commissioned Ipsos to survey 5,711 consumers across five markets to reveal post-Christmas shopping intentions. Sixty percent of consumers continue shopping after Christmas, with Snapchat users particularly likely to purchase during that period. Snapchatters often have gift cards to spend, time off to relax, and budgets planned ahead, which drives Q5 purchases as opportunities to treat themselves and others. New Year's Eve is the highest engagement day on Snapchat, creating a concentrated moment for brands to connect with users and capture post-holiday consumer spending.
Read at Social Media Today
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