"We are excited about the introduction of our latest innovation, PB&J Pop in both Grape and Strawberry. The response to our initial seeding through consumer focus groups and commercial clients has been overwhelming, generating anticipation in the category like we haven't seen in recent times," stated Mike Hagan, CEO of SNAX-Sational Brands.
"PB&J POP, inspired by Smucker's Jelly and JIF Peanut Butter, brings the timeless flavors of everyone's favorite childhood sandwich and current day kids lunch staple, in an entirely new way. Each handful blends the smooth, nutty richness of JIF peanut butter flavor with the fruity sweetness of Smucker's jelly, all drizzled over crunchy popcorn."
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