Skincare brand's viral 'Gen Z Boss and a Mini' TikTok sparks misogynistic debate
Briefly

The viral video 'Boots and a Slicked-Back Bun' by three London friends sparked imitations, including from A-list celebrities, showing its uncontrollable spread on TikTok.
Most responses to the video were supportive, with women uplifting each other, but controversy arose when a beauty brand, tbh Skincare, copied the meme, potentially diluting its original empowering message.
Read at Fortune Europe
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