Today's announcement presents a new media model for sponsors and commercial partners associated with Six Nations Rugby, and empowers a greater number of brands to align themselves with these events, facilitated through SmartFrame's in-image advertising solution.
SmartFrame's model ensures that Six Nations Rugby retains the rights to images taken throughout its competitions and profits from the revenues generated through advertising displayed within those images, challenging the dominance of industry giants that usually retain the IP of images that sports brands pay them to capture.
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