To create this experience, Crate & Barrel partnered with Obsess, a six-year-old technology company founded by Neha Singh, a former software engineer at Google as well as Vogue's head of product.
Obsess has worked with many other brands, including Coach, Salvatore Ferragamo, Dyson, Fendi, and Ralph Lauren, to create virtual experiences customers can explore on the e-commerce site.
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