"Whether it's your food, music, and AV, content, signage, merch, invite, or even security or cleaning crew, I always tell restaurants during my courting process that this is like a music festival, and they're our headliners. Event producers often depend on vendors from different industries to share how they want to be briefed on the project, but the secret is to create a universal way to communicate your vision, what the user experience should be, and any other context."
"We provide chefs with a storytelling framework, content suggestions, and we even help them manage their marketing and merch creation. And why did I include security and cleaning? I learned this from my mentor, Aaron Levant, the CEO of Complex, who led the acquisition of Family Style. He would walk around his old events, and literally plot where every trash can was placed,"
Family Style Food Festival launched in 2019 as a day-long event combining acclaimed chefs and streetwear brands to appeal to food and fashion fans. The festival was acquired by Complex and continues to expand with events like the September 13 Los Angeles State Historic Park edition. Organizers prioritize vendors as headliners, offering chefs storytelling frameworks, content ideas, and assistance with marketing and merchandise. Operations and small details—including security placements, trash can locations, and sensory cues—receive meticulous attention to ensure seamless execution. Audience growth relies on community building and identifying crossover interests to expand the attendee base.
Read at Entrepreneur
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