Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

Mehta questions both the DOJ's claim that Google's 90% market share stifles innovation and Google's defense that platforms like Amazon, TikTok, and ESPN are true search competitors.

There's a 'trade-off' between data protection and search quality, highlighting the challenge of determining if Google has adequately protected user privacy.

Read at AdExchanger