Western Finland's archipelago, comprising over 40,000 islands, is an unexplored gem on the global map. To bring it into the spotlight, Bond was commissioned to develop a comprehensive destination brand. The initiative aims to promote sustainable tourism while also enhancing the quality of services and overall life in the region. This project involves a complete brand identity, along with a strategy that includes various sensory experiences—visual, motion, sonic, and spatial—tailored to reflect the archipelago's unique essence, addressing both tourism and local needs.
Bond was commissioned to create a destination brand for Western Finland's archipelago, a region largely unknown globally. The goal was to promote sustainable tourism while enhancing local services and community welfare.
The project encompassed a multifaceted approach, developing brand identity, strategy, and visual, motion, sonic, and spatial experiences tailored to the unique characteristics of the 40,000 islands.
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