Our survey found that traditional brands like Asics and Saucony are at the top, reflecting a strong preference among runners for established names within the running shoe market.
The data indicates a clear distinction in brand consideration, with top-tier traditional brands not only dominating consideration but also showing strong purchase behavior from runners.
Satisfaction levels were highest among runners who purchased from leading specialist brands, suggesting a strong correlation between brand preference and overall satisfaction in the running community.
Future purchase intentions reveal that runners are likely to continue favoring traditional running brands, aligning their past purchasing behavior with what they plan to buy next.
Collection
[
|
...
]