Unity clients want to advertise on CTV, but only if they can quickly and accurately attribute streaming media by its effect on app downloads and performance on the other online channels they're using for marketing, such as search and social, said Omer Kaplan, SVP of revenue and operations at Unity.
According to Kaplan, attribution challenges are one of the biggest reasons why performance advertisers hesitate to move budgets to streaming. (You can't click around on TVs.)
[
add
]
[
|
|
...
]