Roku CEO Anthony Wood revealed plans to bring video ads to the Roku OS home screen, aiming to show ads before users select an app to ensure they encounter advertising during their TV viewing sessions.
Wood mentioned adding video content to the traditional static marquee ad currently displayed on the home screen, marking a significant shift toward more ad-laden interfaces for Roku.
The move mirrors Amazon's introduction of autoplay video ads on Fire OS, potentially stirring similar debates on intrusive advertising practices and impacting user experience on streaming platforms.
Roku's exploration of various video ad formats and its efforts to expand advertising through FAST channels and content recommendations indicate a strategic push towards further monetization and ad integration in the platform.
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