Although its stock surged Wednesday based on profit-margin improvements, the retailer set a very low bar for holiday sales, citing low discretionary spend for consumers, who aren't buying as much electronics, furniture, home goods and clothes.
Consumers will pay less for goods this year. And some companies win during recessions. Amazon and Walmart tend to benefit from lower consumer spending because they catch shoppers looking for the lowest prices.
The platform push Hence the pressure that ad platforms are putting on advertisers to hype deals this holiday season.
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