Research Briefing: Unpacking marketers' top holiday marketing and commerce strategies

For some marketers, it's a make-or-break financial season, as holiday profits can account for the majority of their annual revenue.

The majority of retailers and brands that use TikTok for marketing (61%) said that the platform grows in importance to their marketing plans during the holidays.

It's generally most advantageous for brands to have customers convert on their own e-commerce sites, as opposed to converting on marketplaces or social media platforms.

Read at Modern Retail