Reddit Highlights Halloween Marketing Opportunities
Briefly

Reddit Highlights Halloween Marketing Opportunities
"Reddit has shared some new data on engagement around Halloween, in order to help marketers prepare their spooky season campaigns in the app."
"Now up to 110 million daily active users, Reddit is also becoming a key destination for product research, as consumers eek out real human insights, while Reddit is also the platform most commonly referred to by AI chatbot tools, making it a potentially valuable focus amid shifting discovery behaviors."
Reddit released engagement data focused on Halloween to help marketers plan in-app seasonal campaigns. The platform now reaches up to 110 million daily active users, expanding potential campaign reach. Reddit serves as a growing destination for product research, where consumers seek real human insights from community conversations. Reddit is frequently referenced by AI chatbot tools, which amplifies its role in discovery and recommendation flows. These dynamics increase Reddit's strategic value for brands targeting seasonal promotions. Marketers can leverage community conversations and AI-referral patterns to inform creative, targeting, and product positioning for the season.
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