Red Lobster vastly underestimated how much shrimp people could eatbut it may still be a marketing win
Briefly

Something which was different from our expectations is the proportion of the people selecting this promotion was much higher compared to expectation, Ludovic Garnier, chief financial officer of Thai Union Group (which owns a stake in Red Lobster), told investors on a call in November.
One diner, a competitive eater, showed himself eating 31 orders of shrimp and says he could have gone a couple more hours . . . but I just don't have any more time today. Another patron, a writer for Delish, ate shrimp for eight hours—ultimately devouring 73 shrimp. I haven't been to Red Lobster in a couple years, but after trying this, I think I'm going to come back, said user LukeFoods on both TikTok and YouTube, who sampled all the various shrimp dishes on the menu. The TikTok version of the video was viewed 6.2 million times.
Read at www.fastcompany.com
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