RAIN Notes: October 24, 2025

"Number one? AI is rewriting the media playbook. "Agentic browsers and chatbots are disintermediating publishers and even search. Discovery is fragmenting. Attention is scarcer - and harder to earn." His visions are broad and deep. Discovery and search are fragmenting, he says, and brands are key differentiators by creating connection and loyalty that algorithms cannot replicate. And this: "The line between ads and content is gone. The best creative work doesn't interrupt - it inspires.""

"Following its acquisition by Audioboom in July of this year (RAIN HERE), we learn that Adelicious has merged its sales and partnership teams with the corresponding teams at Audioboom. The action is part of Audioboom's ambition to elevate British podcasting to a global audience. The senior team leading the wider business as Adelicious enters this next phase of growth will include Gemma O'Brien and Shaun Wilson, who have been appointed Joint Vice Presidents, UK Sales, and will lead commercial strategy across the UK market."

"Mike Newman, Vice President, UK Content & Partnerships, will continue to oversee creator development and podcast acquisition, whilst Adelicious' Lora Elliott has been promoted to Director, Sales Operations, with responsibility for "internal campaign delivery and sales enablement." Rising again Legendary disruptor Napster, famous for disrupting he music business and catalyzing he creation of streaming musi services, has released Napster 26. That might sound like a micro launch of improved app features. But Napster was acquired in March of this year by im"

AI is rewriting the media playbook as agentic browsers and chatbots disintermediate publishers and search, fragment discovery, and make attention scarcer and harder to earn. Brands differentiate by creating connection and loyalty that algorithms cannot replicate, and the distinction between ads and content has largely disappeared as creative that inspires replaces interruptive advertising. Gen Z is seeking opportunities to disconnect and values real human experiences. Audioboom integrated Adelicious' sales and partnership teams after its acquisition, appointed new joint UK sales VPs, promoted Lora Elliott, and retained Mike Newman to oversee content and partnerships. Napster released Napster 26 and was acquired in March.

Read at RAIN News