Jeneane O'Riley's self-published fantasy romance novel, 'How Does it Feel?', found massive success on TikTok, propelling her to No. 1 on Amazon, showcasing the platform's marketing power for independent authors.
O'Riley expressed deep concern over the potential TikTok ban, stating, 'I worry about the effect it will have on my readers and friends as their sense of community gets destroyed,' highlighting the crucial role of community in author-reader relationships.
The dependency of authors and publishers on TikTok has grown, with many bestselling authors crediting their success to the visibility gained on the platform, underscoring its importance in the contemporary literary landscape.
Without traditional publisher support for marketing, authors like O'Riley are navigating a new landscape where social media plays a central role, making platforms like TikTok essential for independent sales and community building.
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