"It was a match made in heaven. The Promised Land Brewery in Gilroy has developed a new craft beer called "The Wave," named after "Krazy" George Henderson and the audience engagement technique that he originated. Owner and brewer Brian Schwab said a chance meeting with Krazy George led to the new brew. The iconic cheerleader recalls that encounter with Schwab."
"For more than 50 years, Krazy George Henderson has been the ultimate superfan. His story began in 1968 at San Jose State University. His wild energy and booming drum soon turned him into a legend throughout the San Francisco Bay Area. In 1975, his big break came when Lamar Hunt, owner of the Kansas City Chiefs, brought him in for one game. Henderson was such a hit that he was hired full-time for every home game for the next four years."
A Gilroy brewery developed a craft beer called 'The Wave' named after Krazy George Henderson and his audience engagement technique. A chance meeting between owner-brewer Brian Schwab and Krazy George prompted the beer's creation and rapid label design. A release party was held Sept. 6 at the Britannia Arms in Capitola, where attendees enjoyed the beer and interacted with Henderson. Krazy George began leading cheers in 1968 at San Jose State, rose to prominence with the Kansas City Chiefs in the mid-1970s, and invented The Wave at an Oakland A's–Yankees playoff on Oct. 15, 1981. He continues to energize large crowds and corporate events.
Read at Metro Silicon Valley | Silicon Valley's Leading Weekly
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