Prestige pricing: Strategy, examples, and benefits - LogRocket Blog
Briefly

Prestige pricing is a strategy that sets prices high, creating an exclusive club of buyers who appreciate and can afford quality. It's about the unique experience and privilege it offers.
Consumers look beyond the price tag for luxury products, seeking exclusivity or status symbols, like upgrading iPhones to the latest model or owning luxury cars.
Read at LogRocket Blog
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