The Harris campaign's choice to use 'brat' was not an accident but a strategic choice, appealing to new viewers and potentially new voters.
With traditionalists like Trump on one side, Harris's campaign targets young Americans by leveraging pop culture trends to engage them in politics.
Charli XCX's tweet 'kamala IS brat' took the campaign by storm, representing a key moment where music, youth culture, and politics intersect.
The campaign painted itself as funny and relatable, making politics more attractive to young voters who typically dismiss formal political engagement.
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