Perplexity AI's proposal aims to merge with TikTok U.S. and form a new entity, allowing existing ByteDance investors to retain equity stakes while enhancing video content.
As TikTok faces a potential U.S. ban due to ties with ByteDance, President-elect Trump hinted at a possible 90-day reprieve, creating uncertainty for the platform.
With nearly half of Americans engaged, TikTok's shutdown could impact small businesses and the broader online culture shaped by its content.
Perplexity AI believes its merger proposal stands a strong chance of approval compared to a direct sale, providing a viable path forward amid regulatory pressures.
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