11:11 Media made the decision to immediately pull the campaign from the platform," said Bruce Gersh, 11:11 Media's president and chief operating officer, on Tuesday, per CNN.
X advertisers Disney, Apple, Lionsgate, Comcast/NBCUniversal, and IBM have severed ties with the platform, according to Axios.
In response, Musk's X sued the media watchdog group for defamation, alleging the non-profit "maliciously" tried to drive away advertisers after it published its report.
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