Opinion | Barbie,' Saltburn,' Louis Vuitton: When Culture Becomes a TikTok Craze
Briefly

"...culture is at risk of being subsumed by the sound and the fury, the hype and the buzz, of its own promotion."
"Marketing is nothing new, whether it's deployed to promote consumer goods or creative works. First came the product, then the persuasion. But now the hype often precedes and overwhelms the product..."
Read at www.nytimes.com
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