OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI
Briefly

from Exchangewire1 month ago
Out of home (OOH) advertising revenue has grown by 7.7% year-on-year for 2024, reaching record levels of £1.4bn, largely driven by digital OOH advertising. Despite quarterly challenges with a decline in revenues for Q4 2024 due to decreased business confidence, OOH remains robust. Meanwhile, Apple and Google have reinstated TikTok in US app stores after a letter from the Attorney General clarified compliance issues. Furthermore, the UK Government’s collaboration with Anthropic AI aims to leverage advanced AI for improved accessibility to government services and to support innovation in the economy.
Out of home (OOH) advertising revenue grew by 7.7%, reaching an all-time high of £1.4bn. Q4 faced challenges impacting total revenues.
Exchangewirehttps://www.exchangewire.com/blog/2025/02/17/ooh-revenue-grows-7-7-apple-and-google-restore-tiktok-to-us-app-stores-uk-gov-partners-with-anthropic-ai/
Apple and Google restored TikTok to US app stores after receiving assurances from the Attorney General around compliance with the ban, impacting its download status.
Exchangewirehttps://www.exchangewire.com/blog/2025/02/17/ooh-revenue-grows-7-7-apple-and-google-restore-tiktok-to-us-app-stores-uk-gov-partners-with-anthropic-ai/
The UK Government's partnership with Anthropic AI aims to improve citizen access to services and explore AI's role in scientific advancement and innovation.
Exchangewirehttps://www.exchangewire.com/blog/2025/02/17/ooh-revenue-grows-7-7-apple-and-google-restore-tiktok-to-us-app-stores-uk-gov-partners-with-anthropic-ai/
Read at Exchangewire
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