Not every consumer company is struggling in China: Brands like Sam's Club and Lululemon are winning over more 'rational' consumers
Briefly

"Chinese consumers are becoming more mature and rational amid the challenging macro environment. Retailers have a chance at winning only when they cater to those needs well."
"It's like they have already done the selection for you. You can simply buy what you need without having to compare multiple brands, making the shopping experience more straightforward and stress-free."
Read at Fortune Asia
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