Taylor Swift and Travis Kelce announced their engagement, generating immediate social-media and mainstream attention and even an ESPN push notification. Swift curates her image with such calculation that there are college courses and newspaper beats dedicated to her. Fashion responses followed: a $400 Ralph Lauren striped sundress sold out within 20 minutes and Swift wore a nearly $30,000 Cartier watch in the photos. The engagement ring, an Old Mine cut diamond reportedly crafted by Kindred Lubeck of Artifex Fine Jewelry, was estimated at roughly $550,000. The ring is handcrafted in 18k yellow gold with needle point prongs, smaller diamonds and hand-engravings. The couple embrace in front of a floral backdrop in the engagement photos, and brands and politicians quickly tied their own messaging to the announcement.
Most importantly, her ring with an Old Mine cut diamond the size of a gigantic movie theater ice cube came courtesy of Kindred Lubeck of Artifex Fine Jewelry. Brides magazine interviewed Benjamin Khordipour, a specialist in antique and vintage jewelry, who estimated the rock's cost at around $550,000. The ring was handcrafted in 18k yellow gold and the center diamond is set with needle point prongs that perfectly match the antique style. Smaller diamonds and hand-engravings adorn the shoulders of her setting, Khordipour said.
Taylor Swift and Travis Kelce dropped news of their engagement on a Tuesday afternoon, interrupting work meetings, lighting up group chats and prompting ESPN to send a push notification about the announcement. As with everything about Swift, who curates her image with such calculation that there are college courses and newspaper beats dedicated to her, this was more than just an Instagram post. Her good news prompted reactions from fans, brands and a few politicians looking to mine engagement off the superstar.
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