"We've evolved beyond the traditional time-and-materials model to a value-based pricing approach that better reflects the impact of our work. Our focus is on giving clients absolute transparency around deliverables, helping them to justify investment with the board more effectively. While this shift has meant having honest, sometimes challenging conversations, we've been encouraged by the openness to change. At a moment when the industry feels somewhat in flux, putting value front-and-center is proving to be a powerful rallying point."
"We've made a bold shift: Guaranteed performance results. In the influencer marketing space, rare existing instances of such guarantees are typically top-line awareness metrics like impressions. But we're aiming to set a new standard by tying our compensation directly to ROI-focused outcomes such as leads, conversions, app downloads, or sales. Clients are cautious, delaying campaigns due to tariff-related pressures and"
Marketing budgets as a share of overall revenues have declined for half a decade and have plateaued rather than fallen this year. The mixed macro picture of marketing investment is creating both cautious optimism and conservatism in spending. Conservative budgets increase pressure on agencies through higher performance demands, withdrawn spend, or lost business. Agencies are rethinking commercial models with brands, moving from time-and-materials to value-based pricing and offering guaranteed performance tied to ROI metrics such as leads, conversions, app downloads, and sales. Firms emphasize transparency around deliverables and candid conversations to help clients justify investment amid tariff-related caution.
Read at The Drum
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