"If there is one word that describes Six Flags ' management strategy, that has to be "persistent." Years of underselling its parks with cheap annual passes have failed to deliver positive financial results for the company. So what is Six Flags going to do in 2026? It is going to keep selling cheap annual passes, but this time the company is going to make them even cheaper. That'll work, right?"
"That means that you can now buy a Gold Pass from Six Flags Magic Mountain for just $90. That pass also will get you into Knott's Berry Farm and Six Flags' two parks in the Bay Area for free, all year long. The only catch is the pass does not include $35 daily parking at Knott's, but it does provide free parking at the other parks."
"At Knott's, you can buy a Gold Pass for $140 that gets you into Magic Mountain and the Bay Area parks, but again does not get you free Knott's parking. For that, you have to buy a $300 Prestige pass, which includes access to all Six Flags parks in North America, plus other benefits, including one single-use Fast Lane per visit."
Six Flags is lowering annual-pass prices and expanding access by upgrading low-level passes to Gold and allowing Gold passholders regional entry to all parks in one of four home regions plus their home park. Targeted sales permit buying Gold passes at designated parks for as low as $90, granting year-round access to multiple parks while excluding certain parking fees. Knott's Berry Farm requires separate parking fees for Gold passholders. A $300 Prestige pass offers North America-wide access and perks including a single-use Fast Lane. The Perks & Play program now grants benefits to all passholders without visit-based unlocking, with perks redeemable only at home parks.
Read at The Mercury News
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