Years of underselling its parks with cheap annual passes have failed to deliver positive financial results for the company. So what is Six Flags going to do in 2026? It is going to keep selling cheap annual passes, but this time the company is going to make them even cheaper. That'll work, right? Six Flags has announced that it will allow Gold-level passholders and members admission to all parks in one of four home regions in North America, as well as to their home park.
Six Flags is giving one of its oldest licensing agreements a facelift at a California property. On Tuesday, the company announced the transformation of Bugs Bunny World at Six Flags Magic Mountain into Looney Tunes Land, scheduled to open in summer 2026. The goal of the refresh is "to evoke the warm, nostalgic feelings of the Chuck Jones era of Looney Tunes," the park said in a news release.
Since its merger with Cedar Fair Entertainment Company last year, Six Flags has upset some parkgoers with its cost-cutting efforts, including moving to a regional management model where park presidents at Knott's Berry Farm and Magic Mountain were laid off. At some parks, live entertainment was reduced or mostly canceled, and some seasonal events did not return this year, such as WinterFest and Tricks and Treats at California's Great America in Santa Clara.
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