Jeanne Greenberg Rohatyn, founder of Salon 94, noted significant rising visitor numbers since earlier this year, with Saturdays now attracting around 1,500 visitors. The initial daily count was about 400 when they first opened. This growth directly correlates with TikTok content creator Katie Romero's posts about the gallery, showcasing its appeal as a 'beautiful free place' to visit in New York City. Such online promotion capitalizes on the trend of finding no-cost entertainment in a city where many attractions charge high admission fees.
Romero's TikTok video about Salon 94 has garnered more than 154,000 likes and been shared 20,000 times, significantly boosting the gallery's visibility and attracting a broader audience. As the engagement increased, Salon 94 began attracting influencers, leading to large foot traffic on weekends. Greenberg Rohatyn humorously noted that sometimes they need to restrict overly fashionable visitors from changing clothes during their visits, emphasizing a desire to maintain the gallery's focus on art rather than social media spectacle.
The integration of design elements in Salon 94 contributes to its popularity. Greenberg Rohatyn highlighted their design program, which has attracted a design community alongside the art community. One standout feature is the all-blue-tiled bathroom designed by Max Lamb—this has become a favored selfie backdrop that complements the gallery's artistic offerings. By blending art and design, the gallery creates an inviting environment that resonates with both locals and visitors seeking aesthetic experiences.
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