"Netflix, it turns out, has similar ambitions. This week, the streaming company opened its first so-called Netflix House, billed as a hub for fans to explore immersive experiences based on Netflix shows, enjoy light bites and drinks cheekily named after the streamer's movies and TV shows, take lots of photos to share on social media, and buy plenty of swag."
"There are two ways to enter King of Prussia's Netflix House. The first is directly, through a lit red exterior facade meant to pay homage to the red envelopes that Netflix used to send its DVD rentals out in, before the company became what it is today. The other is through the interior of the mall, although that route went unused for the grand opening "housewarming party" that Netflix held on Monday, two days before Netflix House opened to the public."
King of Prussia mall remains successful by expanding beyond traditional retail into experiential attractions. Netflix opened its first Netflix House at King of Prussia as a fan hub for immersive show-based experiences, themed food and drinks, photo opportunities, and branded merchandise. A second Netflix House will open at Dallas' Galleria. The King of Prussia location features a lit red exterior referencing Netflix's DVD envelopes and an interior mall entrance. Netflix held a pre-opening housewarming with CEO Ted Sarandos, Pennsylvania's governor, and Netflix talent in attendance before the space opened to the public.
Read at Slate Magazine
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