"Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off-even as more report using new tools like artificial intelligence to help boost their efforts. The latest State of Small Business Marketing report from Constant Contact finds that just 18% of small business owners are "very confident" that their marketing is effective, down from 27% in 2024."
"Those using AI may be faring slightly better when it comes to their marketing, however: The report found that nearly half of all the small businesses in the study are using AI to some extent in their marketing efforts, including using the tech to help with copywriting, emails, and creating visual content for social media feeds. And while some 50% of small businesses in the U.K. and Australia and New Zealand are deploying AI, only 37% of U.S.-based firms are-the lowest percentage of any country polled in the report."
Small businesses increased marketing budgets this year, with 37% allocating more to marketing. Confidence in marketing effectiveness fell: only 18% of owners are very confident, down from 27% in 2024, while many say they are not confident at all that marketing produces results. Nearly half of small businesses now use artificial intelligence for tasks like copywriting, emails, and creating visual social content. U.K., Australia, and New Zealand show about 50% AI deployment, while U.S. firms show roughly 37% adoption, the lowest among countries measured. Owners feel pressure to achieve measurable returns from marketing investments.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]