For some brands, it's a make-or-break financial season, as holiday profits can account for the majority of some brands' annual revenue.
Retailers began promoting holiday ads on social media as early as September, with many more following suit in October, according to recent survey findings from McKinsey & Co.
Although shoppers are feeling somewhat better about the economy than they were this time last year, according to McKinsey's findings, and although inflation rates leveled off at 3.7% in September, the U.S. economy is still in a state of uncertainty and consumers are grappling with how to spend their year-end budgets.
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