"Microsoft Advertising is testing using larger font sizes for the sponsored ads in the Bing search results. This makes the sponsored results stand out just a bit more than the free/organic search results. This was spotted by Drew Cannon who shared a screenshot of this on X - he wrote, "Are my eyes deceiving me or is the Microsoft Advertising ad headline text larger than the last of the organic links on Bing.""
""Are my eyes deceiving me or is the Microsoft Advertising ad headline text larger than the last of the organic links on Bing." He is right, here is his screenshot: I put them side by side so you can compare - it is about 5 pixels taller/wider: Is this a bit deceptive or just normal experimenting? Forum discussion at X."
Microsoft Advertising is testing larger font sizes for sponsored ad headlines in Bing search results. The larger headline makes sponsored results more visually prominent than free organic links. Observers provided side-by-side comparisons that measure roughly a five-pixel increase in height/width of ad headlines. Screenshots and comparisons were shared publicly, prompting discussion among users. The change raises questions about the line between visual emphasis and potential deceptiveness in ad presentation. The adjustment appears to be an experiment rather than a confirmed permanent change.
Read at Search Engine Roundtable
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