"To calculate the effective cost per click (eCPC) when multiple bid adjustments are applied, you multiply the base bid by each adjustment factor. Here's how it works:Base bid: $1.00 Desktop bid adjustment: +15% → multiplier = 1.15 Audience bid adjustment: +25% → multiplier = 1.25 Final eCPC=1.00×1.15×1.25=$1.4375 So, if both the desktop and audience criteria are met, the click would cost $1.44 (rounded to two decimal places)."
"I've seen a few questions about Microsoft Advertising bidding (particularly why a bid might be more than you set as a Max CPC). If you use bid adjustments, you need to establish whether you want the base bids to be lower with more aggressive bid adjustments; or higher bids with lower bid adjustments," she added. "Microsoft honors bid adjustments, even when using autobidding (Max conversions and Max conversion values)."
Effective cost per click (eCPC) equals the base bid multiplied by each bid adjustment factor. A $1 base bid with desktop +15% (1.15) and audience +25% (1.25) adjustments results in eCPC = $1.00 × 1.15 × 1.25 = $1.4375, rounded to $1.44. Advertisers must decide whether to use lower base bids with more aggressive adjustments or higher base bids with smaller adjustments. Microsoft applies bid adjustments even when using autobidding strategies such as Max conversions and Max conversion value.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]