Meta's Movie Gen AI may be adopted by marketers - but transparency issues remain, some say

"Meta's Movie Gen is probably going to be a game-changer for both in-house and agency creative teams, empowering them to push the boundaries of experimentation and dynamically personalize customer experiences," says Paul Rakotoarisoa, VP of analytics and decision intelligence practice lead at digital consulting firm Hero Digital. "It'll enhance creative capabilities, allowing teams to innovate and iterate rapidly while maintaining the unique creative vision that defines their brand."

In a blog post, Meta suggested a few ideas for how the tool might be used across its family of apps: "Imagine animating a 'day in the life' video to share on Reels and editing it using text prompts, or creating a customized animated birthday greeting for a friend and sending it to them on WhatsApp. With creativity and self-expression taking charge, the possibilities are infinite."

Read at The Drum