"MemeHouse Productions is set to launch the 2025 Formula One Las Vegas Grand Prix weekend with a TikTok-sponsored creator campaign designed to connect younger viewers with the sport. The campaign is set to bring more than 20 influencers to the Strip as part of a brand trip organised around the TikTok Lounge. Creators are set to stream content live from the TikTok Clubhouse and promote F1 to a Gen Z audience across platforms."
"The event comes as F1 returned to Las Vegas for its third modern edition. The night race, held Saturday on the 3.8-mile Strip Circuit, was scheduled for an 8 p.m. local start time. Lando Norris led the drivers' standings heading into the weekend, with McLaren already clinching the constructors' championship. Max Verstappen and Oscar Piastri remained mathematically in contention for the drivers' crown."
MemeHouse Productions is launching a TikTok-sponsored creator campaign during the 2025 Formula One Las Vegas Grand Prix weekend to connect younger viewers with F1. More than 20 influencers will be brought to the Strip for a brand trip organized around the TikTok Lounge. Creators will stream live from the TikTok Clubhouse, share short-form content, and engage followers across platforms. The Las Vegas event marked F1's third modern edition with a night race on the 3.8-mile Strip Circuit starting at 8 p.m. Lando Norris led the drivers' standings while McLaren secured the constructors' championship. MemeHouse has previously partnered with Ice Spice, Hit-Boy, Ty Dolla $ign and Machine Gun Kelly.
Read at okmagazine.com
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