"Our growth ambitions are informed by listening to our clients' current and future needs, and increasingly they require joined-up advice across disciplines and territories," said Graham Brown, CEO at MediaSense.
MediaSense's acquisition of R3 represents a strategic move to enhance its capabilities beyond media advisory into broader marketing services, addressing client demands effectively.
Acquiring R3 not only solidifies MediaSense's presence in North America and Asia but also boosts its team size by 30%, reflecting robust growth.
This is the second major acquisition by MediaSense within six months, following its purchase of PwC's U.K. arm aimed at boosting scale and compliance.
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