Publicis Groupe and Omnicom lead in strong earnings performance for first half 2024, expecting solid mid-single digit organic growth in the second half, attributed to successful media operations with data and tech integration.
WPP remains the most challenged among the Big Six holding companies, expecting flat growth or even shrinkage for rest of 2024. Potential uncertainties like political upheaval, recession, interest rate fluctuations, war, or pandemics could disrupt the marketing and media ecosystem.
Independent media analyst Brian Wieser acknowledges Publicis and Omnicom as front runners, emphasizing the effectiveness of media operations. For Omnicom, Wieser notes substantial growth in the Advertising & Media segment, particularly in media over creative services.
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