Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
Briefly

Pitching - and hopefully winning - new business represents the lifeblood of any agency, media or otherwise.We all know that churn in this business is a constant, so filling the new-business pipeline is essential to success and growth.But equally true is how truly grueling and unsatisfying the process is.
Read at Digiday
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