Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
Briefly

The surge in sports content across the connected TV landscape has helped democratize it by enabling investment through programmatic means, allowing smaller advertisers access where they were once excluded.
Sports multiyear deals - up mid double-digits - reflect ESPN's commitment to delivering fans the best sports coverage across all screens and platforms, including women's sports commitments up triple-digits.
Read at Digiday
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