"The word uncertainty is going to be the word of the year," said Kyle Eckhard, senior vp of growth at Rain the Growth Agency.
"At the moment, we feel very good about the pipeline but one thing I learned from 2023 is not to count on how you expect things to go," said Eckhard.
"Right now, the biggest focus [for marketers] is to keep their heads above water vs. the strategic".
#economic uncertainty #efficiency #conservative budgets #performance marketing #challenges #trepidation
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