Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

"It seems like clients are struggling to know what they need," explained one agency exec, who spoke under the condition of anonymity.

As clients have had to adjust to operating more quickly and with fewer resources - all the while becoming scrappier as they navigate the current economy - there's also been more consistent "misalignment on the client-side with what they are looking for," the exec explained.

Read at Digiday