The platform, called Marketing Reimagined, sends out SMS and MMS messages inviting consumers to redirect part of a partnered brand's advertising budget toward a suggested nonprofit organization.
Brands involved in the eight-month pilot reportedly saw a 500% increase in click-through rates, 250% increase in conversion rates, and 'significantly reduced customer acquisition costs' from working with the platform.
Myosin CEO Sean Clayton believes this is a win-win for consumers, charities, and brands, fostering back-and-forth engagement with potential customers through a more appealing approach.
The initial idea for the platform stemmed from changes in compliance laws requiring express consent for each marketing message, enhancing consumer privacy rights by closing lead generation loopholes.
#myosin-marketing #marketing-reimagined #nonprofit-partnerships #sms-marketing #compliance-regulations
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