Diversity, equity, and inclusion (DEI) initiatives are critical not just for societal improvement but also for the financial benefits they bring to businesses.
Marketers are fatigued by DEI as it has become a catch-all term, and many now see it as non-essential during a period of cost-cutting.
The economic power of diverse consumers is significant; for instance, the Hispanic community's buying power is projected to reach $2.6 trillion by 2025.
Investing in the financial literacy of diverse communities is a business opportunity, as brands connecting with these communities can create loyalty and drive sales.
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