Marketers can support DEI efforts with financial literacy
Briefly

Diversity, equity, and inclusion (DEI) initiatives are critical not just for societal improvement but also for the financial benefits they bring to businesses.
Marketers are fatigued by DEI as it has become a catch-all term, and many now see it as non-essential during a period of cost-cutting.
The economic power of diverse consumers is significant; for instance, the Hispanic community's buying power is projected to reach $2.6 trillion by 2025.
Investing in the financial literacy of diverse communities is a business opportunity, as brands connecting with these communities can create loyalty and drive sales.
Read at Fast Company
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