TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities.
Community is tremendously important moving forward for businesses. [...] Community as a function of business and a function of practice has been a long time coming. It's just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.
Community is becoming increasingly important for businesses, especially in the context of B2B marketing and subscription-based models. Buyers want to be educated about products, engage with peers, and develop long-term relationships with vendors. Platforms like TinyTake make community management accessible to businesses at a lower level.
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