"Cracker Barrel launched a $700 million "strategic transformation" plan in 2025 aimed at updating stores, menus, and improving the brand's relevance. However, financial results showed essentially flat revenue in 2025 - a third straight sluggish year. The most visible part of the refresh - its logo and brand redesign - backfired badly, with intense backlash forcing them to scrap the new logo. Management in September projected an 8% traffic drop for Q1 FY 2026, tied to the controversy. Stock for Cracker Barrel was down more than 52% this year."
"Over the past year, Pizza Hut has quietly rolled out a refreshed logo and shaken up its menu and value strategy, launching new deals and limited-time items (like budget-friendly personal-pizza options) designed to win back customers amid sagging same-store sales. Yum! Brands, the parent company of Pizza Hut, is openly exploring a sale of all or part of the brand - that's about as loud a vote of "this turnaround isn't working yet" as it gets."
Major restaurant chains are pursuing rebrands and strategic overhauls to respond to changing consumer tastes that prioritize value and experiential dining. Cracker Barrel launched a $700 million strategic transformation in 2025 to update stores and menus but recorded essentially flat revenue for a third sluggish year; a logo redesign provoked intense backlash, was scrapped, and management projected an 8% traffic drop for Q1 FY 2026 while stock fell over 52% year-to-date. Pizza Hut refreshed its logo, menu, and value strategy with new deals and limited-time items and faces ongoing same-store sales declines as Yum! evaluates strategic options for the brand.
Read at Business Insider
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